BACKGROUND

Molly Tea opened its Union Square location in Richmond, BC, supported by a coordinated launch campaign across storefront, social media, print, and in-store touchpoints.

Working with the brand’s established grand-opening assets, I localized and adapted the campaign for the Canadian market through English copy, image adjustments, layout design, content proofreading, and size adaptations. I also prepared production-ready artwork, coordinated with print vendors, and followed the materials through installation.